CPG Brand Optimizes Creative Ads Specific to Social & Display Channels By Kvantum Team Posted April 18, 2017 In Case Study, Programmatic, Social Media, Influencer Marketing Kvantum helps leading feminine care brand measure the effectiveness of its pilot campaign spend on multiple paid social and programmatic channels. Becoming More Social & Omni-present using Programmatic Buying a Feminine hygiene product is a personal decision where consumers care about quality above all features. Additionally…

A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics By Kvantum Team Posted March 01, 2017 In Case Study, CPG, ROI, Social Media, Media Buying Kvantum helps Integrated Media Planning team optimize their investments in various Nielsen metrics by identifying campaign metrics that truly drives the commercial metrics such as ROI. Finding the Right Metrics In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target…

Leading Diaper Brand Evaluates Impact on Bottom Line from Social Media Crisis *By Kvantum Team Posted February 05, 2017 In Retail, Case Study, Digital Marketing, Social Media, Sales Forecasting Kvantum quantify sales impact and provides real-time crisis measurement capabilities for a leading CPG brand undergoing a social media crisis. Viral Video Impacts Sales In a category where product safety, quality and reliability are key aspects for buying consideration, a major Diaper/Wipes Brand faced a…

What are the typical challenges Kvantum help solve? By Shilpi Sharma Posted January 07, 2017 In Agile Marketing, Cross-channel, Media Mix We provide full service solutions through our trained agency and analytics partners. We enable development of attribution models specific to a particular geography, location, product line and customer segment. In traditional attribution models, the focus has been on structured data feeds. We can use any kind of structured or unstructured data including FB…

CPG Improves TV Ad Spending and Trade Promotions Alignment By Kvantum Team Posted January 04, 2017 In TV, Case Study, CPG, Cross-channel, Digital Marketing Attibution, Media Mix, Social Media Kvantum provides a deep understanding of TV’s cross-channel impact to drive higher sales for multiple competitive CPG categories. TV Still Reigns In the highly competitive CPG categories such as - Baby Care, Adult Hygiene and Household Cleaning, there are millions of dollars ($$$) invested on TV advertising…

Amazon’s Media Impact on Online and Offline Sales By Kvantum Team Posted December 04, 2016 In Case Study, CPG, Cross-channel, Digital Attribution, Media Mix, Amazon Media Kvantum evaluates emerging Amazon Media channel and its impact on in-store & online sales to help a multi-brand CPG company build an optimized media portfolio. Amazon’s Ad Network Impact on Sales Amazon has recently emerged as a powerful eCommerce Ad platform for CPG companies with its features like Dynamic Ads, Coupon Ads…

Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview By Kvantum Team Posted November 25, 2016 In Digital Marketing Attibution, Media Mentions CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantum.ai) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been…

CPG Test Multiple Social Media Influencer Platforms By Kvantum Team Posted November 22, 2016 In Case Study, Social Media, Influencer Marketing, Investment Portfolio Kvantum helps a leading CPG brand establish a test framework to make informed investment into marketing technology partner. Targeting Baby Boomers via Social Media Influencer Platform Growth in the adult-diaper market is outpacing that of every other paper-based household staple in the U.S. Euromonitor International forecasts a 4…

Leading Multi-brand CPG company Evaluates Walmart as a Media Channel By Kvantum Team Posted October 22, 2016 In Retail, Case Study, CPG, Cross-channel, Digital Marketing, Shopper Marketing Kvantum enabled client to measure individual and cross channel sales impacts of Walmart media events both online and offline. Understanding Walmart’s Media Impact In last few years, various top retailers like Target and Walmart has started new shopper marketing tactics including various in-store formats. Over…

Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness By Kvantum Team Posted September 09, 2016 In Retail, Case Study, Cross-channel, Marketing Attribution, Media Mix, Product Launch Campaign Kvantum helps consumer electronics company assess impact of media investments & product launches on incremental sales. Product Launch Specific Marketing Campaigns The global smart lighting market is expected to be valued at ~ USD 20 Billion by 2022 at a CAGR of 2…