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CPG Improves TV Ad Spending and Trade Promotions Alignment
CPG Improves TV Ad Spending and Trade Promotions Alignment By Kvantum Team Posted January 04, 2017 In TV, Case Study, CPG, Cross-channel…
Amazon’s Media Impact on Online and Offline Sales
Amazon’s Media Impact on Online and Offline Sales By Kvantum Team Posted December 04, 2016 In Case Study, CPG, Cross-channel, Digital…
Leading Multi-brand CPG company Evaluates Walmart as a Media Channel
Leading Multi-brand CPG company Evaluates Walmart as a Media Channel By Kvantum Team Posted October 22, 2016 In Retail, Case Study, CPG…
Last click attribution would never tell you the cross-channel effects
Last click attribution would never tell you the cross-channel effects. By Shilpi Sharma Posted March 22, 2016 In Cross-channel, Last click…
Strategies in Advertising: Programmatic Buying, Targeting, Analytics and Contextual Media
Strategies in Advertising: Programmatic Buying, Targeting, Analytics and Contextual Media By Shilpi Sharma Posted April 30, 2015 In TV…
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