Retailer Marketing, Shopper MarketingRetailer Marketing, Shopper Marketing

Leading Multi-brand CPG company Evaluates Walmart as a Media Channel

Kvantum Team

A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed to understand the impact effectiveness of media spend on channel sales that are specifically attributed back to their in-store marketing tactics at Walmart stores.

In this case study you’ll learn:

  • The impact of the Walmart Media exchange on in-store and online sales
  • Effectiveness various of in-store activities like in-aisle signage , launch pallets, in-store TV, End caps, Shelf talk
  • Halo effect of Walmart marketing activities on non-Walmart (in-store or online) sales

“Kvantum truly partnered with us to provide ROI and volume contribution on various shopper marketing & media tactics. We were able to measure sales impact in-store & online and reliably plan for next year.”

Director, Shopper Marketing

Click here  to read more about Case Study

 Tags: Retailer Marketing, Shopper Marketing, Walmart Media Exchange

Kvantum Team
Kvantum Team

Creative Analysis Test & Learn
Marketing Mix Modeling

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