A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed to understand the impact effectiveness of media spend on channel sales that are specifically attributed back to their in-store marketing tactics at Walmart stores.
In this case study you’ll learn:
- The impact of the Walmart Media exchange on in-store and online sales
- Effectiveness various of in-store activities like in-aisle signage , launch pallets, in-store TV, End caps, Shelf talk
- Halo effect of Walmart marketing activities on non-Walmart (in-store or online) sales
Tags: Retailer Marketing, Shopper Marketing, Walmart Media Exchange