SAN FRANCISCO – Kvantum, a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods, retail, food and beverage, leading Kvantum’s expansion efforts into the Midwest region.
“Kvantum’s solutions deliver against the need to bring traditional offline media understanding together with consumers’ online behavior to provide a holistic picture of the purchase decision. This is especially important with purchases that occur at big box retailers. Kvantum’s sophisticated modeling approach creates the linkage of online marketing and consumer activity to offline purchases, providing CPG marketers with a deeper understanding of both offline and online consumer touchpoints,” said Gedwill.
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