Kvantum is part of Performance & Attribution Stack by chiefmartec.com- 2018

Kvantum team is delighed to be part of "Performance & Attribution" Stack by chiefmartec.com for 2017.  Kvantum was also part of "Performance & Attribution" Stack in 2015, 2016, and 2017.

As you’ve probably guessed the landscape grew again this year, by about 40%, to a total of 6,829 solutions (from 6,242 unique companies).

Four years ago, when Scott Brinker released the 2014 martech landscape, he wrote an article that asked: what if 1,000+ marketing technology were the new normal? It was shocking at the time, but now it seems kind of quaint.

  • There are now 6,829 solutions on the graphic, 26% more than last year
  • There are now 6,242 unique companies on the graphic, up 28% from last year
  • Today’s martech landscape would need to consolidate by 85% just to get down to 1,000. Think about that for a moment.

Kvantum Inc marketing_technology_landscape_2018_slide

In Digital Marketing Attibution, Media Mentions, Real-Time Attribution