Thank you Scott for putting together this complex landscape. Kvantum team is thrilled to be a part of "Performance & Attribution" Stack by chiefmartec.com. A great start for year 2016 for Kvantum.
Since last marketing landscape, a lot of activity happened in "Performance and Attribution" stack.
- MarketShare acquired DataSong in Apr 2015
- Neustar acquired MarketShare in Nov 2015
- Flashtalking acquired Encore metrics Jan 2016