Kvantum is part of Performance & Attribution Stack by chiefmartec.com 2016

Thank you Scott for putting together this complex landscape. Kvantum team is thrilled to be a part of "Performance & Attribution" Stack by chiefmartec.com. A great start for year 2016 for Kvantum.

Since last  marketing landscape, a lot of activity happened in "Performance and Attribution" stack.

  • MarketShare acquired DataSong in Apr 2015
  • Neustar acquired MarketShare in Nov 2015
  • Flashtalking acquired Encore metrics Jan 2016

marketing_technology_landscape_2016_3000px

In Digital Marketing Attibution, Media Mentions, Real-Time Attribution