Future of Programmatic Advertising By Kvantum Team Posted August 06, 2015 In TV, Industry Trends, Mobile Advertising, Programmatic Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that…

Mobile is catching up to Desktop & TV By Kvantum Team Posted June 27, 2015 In TV, Industry Trends, Mobile Advertising Time has changed and so does the consumer's information consumption pattern. In general, a consumer spends 1.85 hours per day of his/her time online on a phone or tablet. Mobile devices have changed consumer nature at a key level. Mobile is a key tool for consumers researching before they buy on a different device. Article posted by PhocusWright talks about- How mobile is…

2015 Growth Trends in Digital Ad Spending By Kvantum Team Posted June 07, 2015 In Digital Marketing, Industry Trends, Programmatic, Digital Ad Spending Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm FTI Consulting…

Kvantum to present at AdTech SF Moscone Center, on May 21st By Shilpi Sharma Posted May 19, 2015 In Digital Marketing Attibution, Media Mentions, Press Release Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating…

Strategies in Advertising: Programmatic Buying, Targeting, Analytics and Contextual Media By Shilpi Sharma Posted April 30, 2015 In TV, Cross-channel, Industry Trends, Media Mentions Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting…

Digital Marketing Trends in 2015 By Kvantum Team Posted March 22, 2015 In TV, Ad targeting, Digital Marketing, Industry Trends 2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015 will be the year where brands move to provide the same experience on…

How to Make Attribution Data Actionable for TV? By Shilpi Sharma Posted March 19, 2015 In TV, Agile Marketing, Industry Trends, Real-Time Attribution In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more hungry to get attribution details on every…

Bill Gedwill, an industry veteran joins Kvantum as VP Business Development By Kvantum Team Posted March 05, 2015 In Media Mentions, Press Release SAN FRANCISCO – Kvantum, a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods…

Kvantum Opens New Headquarters in San Francisco By Kvantum Team Posted February 23, 2015 In Media Mentions, Press Release San Francisco, CA (PRWEB) February 23, 2015 Kvantum ([http://www.kvantum.ai), a data science driven, full-service marketing attribution company, has opened its headquarters in San Francisco located in the heart of the city's financial district at 100 Pine Street. Based in the office are Chief Executive Officer and Co-Founder Harpreet Singh, Chief Operating Officer and Co…

Jamil Ghani Joins Kvantum’s Board of Advisors By Kvantum Team Posted February 19, 2015 In Media Mentions, Press Release SAN FRANCISCO – Kvantum (www.kvantum.ai), a data science driven marketing performance and attribution company, today announced the appointment of Jamil Ghani to its board of advisors. Mr. Ghani currently serves as vice president, enterprise strategy at Target Corporation, the upscale discount retailer. He is responsible for defining and accelerating the strategic direction for…