Real-time digital Attribution - How does it work for clients? By Harpreet Singh Posted August 22, 2016 In Big Data, Digital Marketing Attibution, Real-Time Attribution, ROI We understand that starting an attribution project might seem a daunting task for organizations. To take the pain & complexity away from the onboarding process, we have built our platform in such a way that we can incrementally add any data set. The typical implementation and roll out times can vary from 2 - 6 weeks. The…

What is the future of TV Advertising ? Get more than rumours. By Kvantum Team Posted June 04, 2016 In TV, Ad targeting, Industry Trends Television has long been the leading medium when it comes to American video consumption, but the landscape is quickly changing. TV industry constantly evolves, let us look at the key trends that will shape TV advertising in 2016. The downfall of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year. In the…

Last click attribution would never tell you the cross-channel effects. By Shilpi Sharma Posted March 22, 2016 In Cross-channel, Last click attribution, Media Mix OVERVIEW A leading online platform that lets people borrow cash and put up luxury watches, art and other fine goods as collateral, with $50+ million of lending in United States & UK, wanted to optimize its media budget to achieve business goals. CHALLENGE The Client partnered with Kvantum to measure the impact of its primary business…

Trends / Predictions for 2016 By Kvantum Team Posted January 22, 2016 In Digital Marketing, Industry Trends, Mobile Advertising It’s that time of year again. Let's look at some of the trends and predictions for 2016 in terms of Digital Marketing, growth in ad spend, trends in mobile advertising, trends in data science, digital ad trends. Below are some of the trends / predictions for 2016 India (13.0%) and China (6.9%) are predicted to record the strongest annual increases in ad spend in 2016 as…

Retail Sales and Digital Channels this Holiday Season By Kvantum Team Posted December 27, 2015 In Retail, Digital Marketing, Industry Trends, Holiday Shopping In earlier days, only some of us had high-speed Internet access at home and online holiday shopping was done on the sly during work hours. Thanksgiving weekend was when online holiday shopping began in earnest. A decade later, we’re streaming television at home, talking our favorite brands on social media and constantly connected to…

Growth of IOT and its effect By Kvantum Team Posted November 27, 2015 In Industry Trends, Machine Learning, Smart computing, IoT The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life. Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications. Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications. Manufacturers have also…

Mobile Adblocking By Kvantum Team Posted October 27, 2015 In Industry Trends, Mobile Advertising Mobile adblocking has got a lot of attention among agencies, media buyers and other ad-world professionals. Mobile Ad Blocking Is Present and Effective Before Apple Updated it. Mobile Ad Blocking Hurts Publishers--Especially Independents. For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the…

Online Holiday Shopping Forecast and Trends 2015 *By Kvantum Team Posted October 12, 2015 In Retail, Digital Marketing, Industry Trends, Holiday Shopping The National Retail Federation (NRF) defines the online holiday season as sales generated during the months of November and December. These two months can account for more revenue than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter and St. Patrick’s Day combined for many online retailers. Holiday ecommerce sales are important…

Advertising in India By Kvantum Team Posted September 27, 2015 In Retail, TV, Industry Trends, Mobile Advertising E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since January 2014. Also, in television…

The Rise of Mobile Video By Kvantum Team Posted August 27, 2015 In Industry Trends, Mobile Advertising Video Marketing is booming. Mobile video ad spending and viewership is on the rise with no signs of slowing down or stopping. Content makers, publishers, and advertisers alike are finding new ways to engage mobile users with both short-form and long-form content. Mobile video ad spend will soar 70.4% to reach $2.62 billion as stated by eMarketer- Mobile vs. PCs: Where Are Video Ads More…