Trends in 2018. We list six key advertising trends for 2018. Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year. Mobile advertising witnessed the greatest share gain last year -- up 5.9 percentage points to a 20.6% share - $112 billion. The U.S. has 45% of the global mobile advertising market. Online desktop advertising was down 2% in share to a 18.3% or ​$103 billion. TV remains the largest media channel. Print declined 2.2 percentage share points to $71.5 billion…

Kvantum- Fastest Growing Private Company in Bay Area *By Kvantum Team Posted November 15, 2017 In Kvantum, Press Release, Real-Time Attribution The San Francisco Business Times Oct. 17 revealed its annual Fast 100 list Kvantum was on the 38th number of the list. Kvantum has come a long away from its origins as a project at the University of California, Davis, Graduate School of Management. Unlike its leading competitor, Nielsen, which bought companies to do similar work, the company created…

Top 3 Things to Consider for Cinema Advertising in Media Mix? By Kvantum Team Posted October 17, 2017 In Location based Marketing, Mobile, Ad targeting, Cinema Before we talk about what to consider in bringing cinema advertising in to the media mix fo brands, lets first review the market dynamics of a particular region. We hve picked Australia as an example. Cinema Habits in Australia Cinema attendance has been steady or increasing over the past 5 years. However the frequency of attendance has…

Kvantum Named Top 5 Marketing & Sales AI App By Kvantum Team Posted September 26, 2017 In Machine Learning, Media Mentions Kvantum has been named **top 5 AI Application for Sales & Marketing at the AIconics awards, the world’s only independently-judged awards celebrating Artificial Intelligence for Business, which are being announced at The AI Summit San Francisco.* Following the significant advances made in recent AI technologies and applications in 2017, the AIconics awards was at its most…

Consumers Shopping Behavior & Trends- Retail Sales & E-commerce are growing By Kvantum Team Posted September 16, 2017 In Retail, Industry Trends, Shopper Marketing, Ecommerce $96 billion of the total retail industry will be spent online - Ecommerce across the U.S. is growing. More customers today prefer to shop online than in-store, and the clothing and accessories business is one of the top three categories for online shopping. In 2014, shoppers in the U.S. spent over $320 billion on clothing…

Back-to-school shopping is the second most important season for Retailers By Kvantum Team Posted July 28, 2017 In Retail, Industry Trends, Back to school Back-to-school (B2S) shopping season accounts for about 50% of annual school-related spend and touches about one-quarter of U.S. households , as per 2017 back-to-school survey by Deloitte. This back-to-school shopping season, consumers are focused on different retailers and items to fill their carts. Mass merchants and off-price retailers are…

IoT is growing and has a long way to go! By Kvantum Team Posted July 04, 2017 In Industry Trends, IoT, Augumented Reality, Artificial Intelligence, Virtual Reality IoT is increasing in number of fields. The number of Internet connected devices that people have is going up, especially in North America. Beyond smartphones and connected TVs, North American consumers will be adopting many more connected gadgets. Internet Of Things Market To Reach $267B By 2020 as posted by Forbes B2B spending on IoT…

Kvantum is part of Performance & Attribution Stack by chiefmartec.com- 2017 By Kvantum Team Posted May 11, 2017 In Digital Marketing Attibution, Media Mentions, Real-Time Attribution Kvantum team is delighed to be part of "Performance & Attribution" Stack by chiefmartec.com for 2017. Kvantum was also part of "Performance & Attribution" Stack in 2015 and 2016. As you’ve probably guessed the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies…

Well known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection Kvantum enabled integrated marketing measurement solution and provided key insights to Global Marketing Analytics & Growth Strategies team for marketing mix budget planning for next year. Pricing For Success Last year, the Waste Bag Category saw a marked increase in pricing compared to the prior year across all tiers of brands. The brand was positioned such that its price was higher than…

Kvantum is part of Performance & Attribution Stack by chiefmartec.com 2016 By Kvantum Team Posted Apr 02, 2017 In Digital Marketing Attibution, Media Mentions, Real-Time Attribution Thank you Scott for putting together this complex landscape. Kvantum team is thrilled to be a part of "Performance & Attribution" Stack by chiefmartec.com. A great start for year 2016 for Kvantum. Since last marketing landscape, a lot of activity happened in "Performance and Attribution" stack. MarketShare acquired…