In response to a negative PR event, We were able to predict the impact at retail sales and to counter the impact we were able to identify the right promotion for each consumer segment. This is what Agile Analytics look like!
Laura Eagloski, Insights & Analytics Senior Leader, Kimberly-Clark
Kvantum has brought an advanced, machine learning based consumer segmentation approach to Coca-Cola. Kvantum not only identified emerging segments from millions of digital conversation but also spotted whitespace for the beverage portfolio in Asia region. Kvantum has enhanced our existing survey insights with insights from social media to create much more actionable marketing strategies.
Surjit Swain, Head of Analytics ASEAN BU, The Coca-Cola Company
Kvantum VoC has two qualities much needed in the profession of Social Media analytics: Rigor and Discernment. Rigor in insistence on using client sales metrics to determine Social Media content worthy of attention. Discernment in Kvantum algorithms that separate wheat from chaff in social media posts, particularly when typical sentiment analysis would be misled. Highly recommended.