With an increased demand in the adult care category and big box retailers introducing private label brands in the category, a leading personal hygiene CPG brand was looking to try out new technology solutions to engage the customers online.

They launched a pilot test with a new third party Social media Influencer platform (TEST) to engage custom audiences on social media. The brand’s hypothesis was that the TEST platform could provide increased budget efficiencies and higher performance than the current partner (CONTROL) which mostly buys ad directly on Facebook. As the TEST platform claimed to find audiences for content specific to the social media platform such as Facebook, Twitter, Reddit.

In this case study you’ll learn:

  1. How can one test the multiple AdTech platforms - scalability, cost effectiveness, ROI?
  2. How to build investment guidelines?

Tags: Facebook, Social Media, Creative theme, Control Test, Influencer marketing, Investment portfolio