Kvantum helps leading feminine care brand measure the effectiveness of its pilot campaign spend on multiple paid social and programmatic channels.
Becoming More Social & Omni-present using Programmatic
Buying a Feminine hygiene product is a personal decision where consumers care about quality above all features. Additionally, the brand faces and additional complexity while marketing to their consumers - the social taboo of openly discussing menstrual cycles in a public forum. Last year, this brand team changed the game by redesigning the packaging and re-thinking about consumer segments in a fresh and innovative manner. To reach the identified consumer segments, they began investing more on digital content via YouTube and Social Media. The brand launched a four week pilot campaign to reach the consumers via paid social and programmatic display.
Specifically, the Brand wanted to understand:
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