Super Bowl 2015- Marketing & Advertising Trends By Kvantum Team Posted February 03, 2015 In TV, Industry Trends, Social Media The craze of super bowl is all over. Each winter, millions of Americans gather around their televisions for Super Bowl Sunday. The Super Bowl is the championship game of the National Football League (NFL). To make commercials that are memorable, funny and clever, advertisers invest even more money. Super Bowl commercials have developed a reputation for being very…

Kvantum is part of Performance & Attribution Stack by chiefmartec.com By Shilpi Sharma Posted January 12, 2015 In Digital Marketing Attibution, Media Mentions, Real-Time Attribution Thank you Scott for putting together this complex landscape. Kvantum team is thrilled to be a part of "Performance & Attribution" Stack by chiefmartec.com. A great start for year 2015. In Digital Marketing Attibution, Media Mentions, Real-Time Attribution

Trends / Predictions for 2015 By Kvantum Team Posted January 10, 2015 In Big Data, Digital Marketing, Industry Trends Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers should anticipate in 2015 like Google will offer a…

Request for Demo By Kvantum Team Posted December 31, 2014 In Demo, Digital Marketing Attibution, Marketing Mix, Optimization Kvantum welcomes the opportunity to show you a demo of our real-time marketing performance & attribution platform. In past 18 months Kvantum have on-boarded more than 20+ brands with a total annual revenue of more than $100Bn. Our customers include the most forward-thinking brands including Kimberly-Clark, TNF, Target, Ross Stores & Macys. Over the past year, we have…

Marketing Trends - New Generation Retailers By Shilpi Sharma Posted December 17, 2014 In Retail, Industry Trends Time consumers spend on a Web sites build stronger relationship between brands and consumers especially on Holiday Season’s like Black Friday, Cyber Monday and Thanksgiving day. Retailers are also taking next step towards technology or being more digitized to provide better service to customers. As article by media post Time Spent On Retail Sites Key To Building Strong Bonds Between…

Marketing Trends- Mobile is personal, track your consumers By Kvantum Team Posted November 12, 2014 In Mobile, Attribution, Industry Trends Mobile device is far more personal than your email inbox. As the global population is increasing, the volume of mobile data and the speed at which it is created continues to increase. Penetration of mobile device is rising and usage by consumer for social media is growing. Mobile device data becomes useful for analytics purposes when combined with extended…

Smart computing is backbone of marketing attribution product By Shilpi Sharma Posted October 21, 2014 In Big Data, Real-Time Attribution, Smart computing To support real time analytics, we have developed a smart computing platform to run highly complex algorithms at massive scale. Very large volumes of data being generated rapidly: E.g. retail client generates up to 1.5TB data per day which needs analytics and insight generation Highly complex nature of attribution problem: Machine learning…

Digital Marketing Attribution in the world of Pharma - Kvantum By Harpreet Singh Posted August 15, 2014 In Digital Marketing, Digital Marketing Attibution, Pharma, Multi-Channel Marketing Current salesforce effectiveness and marketing analytics often focus on the detailing, sampling and sales force. Marketing spend on digital channels (including tools) is increasing while sales force is contracting. Digital channels are growing in usage and increasingly influence physicians as well as patients…

What is Kvantum’s real-time marketing attribution solution? By Shilpi Sharma Posted June 15, 2014 In Agile Marketing, Digital Marketing Attibution, ROI We provide business dashboards for ongoing campaigns. These dashboards are available on-demand, and are refreshed in real time through an automated workflow. In addition, we provide tools for analysts to provide addition contextual detail to the outcomes provided by the product's attribution algorithms and models. Attribution outcomes provide…

What does Kvantum do? By Harpreet Singh Posted May 17, 2014 In Agile Marketing, Digital Marketing Attibution, Real-Time Attribution We are building a most innovative real-time attribution platform that enables a marketer support agile marketing. Marketing attribution is a problem that many companies are trying to solve in many different ways. Our vision is to directly work with brands and helping them understand their marketing channels, campaigns, consumers, products, and competition in real…