Case Study, Cross-channel, Digital Marketing, Marketing Mix

Well known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection

Case Study, Social Media, Programmatic, Influencer Marketing

CPG Brand Optimizes Creative Ads Specific to Social & Display Channels

Case Study, ROI, Social Media, Media Buying, CPG

A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics

Case Study, Digital Marketing, Social Media, Sales Forecasting, Retail

Leading Diaper Brand Evaluates Impact on Bottom Line from Social Media Crisis

Case Study, CPG, Cross-channel, Digital Marketing Attibution, Media Mix, Social Media, TV

CPG Improves TV Ad Spending and Trade Promotions Alignment

Case Study, CPG, Cross-channel, Digital Attribution, Media Mix, Amazon Media

Amazon’s Media Impact on Online and Offline Sales

Case Study, Social Media, Influencer Marketing, Investment Portfolio

CPG Test Multiple Social Media Influencer Platforms

Case Study, CPG, Cross-channel, Digital Marketing, Retail, Shopper Marketing

Leading Multi-brand CPG company Evaluates Walmart as a Media Channel

Case Study, Cross-channel, Marketing Attribution, Retail, Media Mix, Product Launch Campaign

Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness