TV Archive

Kvantum Team
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Television has long been the leading medium when it comes to American video consumption, but the landscape is quickly changing. TV industry constantly evolves, let us look at the key trends that will shape TV advertising in 2016. The downfall of TV as an advertising medium has been greatly exaggerated, as this trend continued...
Kvantum Team
Growing of IOT and its effects
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life. Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications. Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications. Manufacturers have also...
Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...