Social Media Archive

Kvantum Team
Finding Right KPIs
A large CPG brand has been investing in digital tactical media placement services through various online media trading exchanges as a large focus of their marketing campaigns. Brand’s buying decisions have been primarily based on Nielsen’s Digital Ad Ratings (DAR) and standard media metrics such as cost per thousand impressions, cost per click and...
Kvantum Team
Social Media Crisis Management
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was at its peak for...
Kvantum Team
CPG TV Attribution Cross Channel
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share of the TV advertising pie. Last...
Kvantum Team
Creative Analysis Test & Learn
Feminine hygiene category has historically battled the “taboo” nature of talking about menstrual flows when marketing to their consumers. In 2015 this started to change for one leading Brand as they rebranded to help their consumers take back ownership of the topic. They began investing more in digital content on social media and Youtube....
Kvantum Team
Social Media Crisis Management
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was at its peak for...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...
Kvantum Team
The craze of super bowl is all over. Each winter, millions of Americans gather around their televisions for Super Bowl Sunday. The Super Bowl is the championship game of the National Football League (NFL). To make commercials that are memorable, funny and clever, advertisers invest even more money. Super Bowl commercials have developed a...

Digital Marketing Attribution in the world of Pharma

Digital Marketing Attribution Series, Vol 1
Harpreet Singh
Digital Marketing Attribution
Current salesforce effectiveness and marketing analytics often focus on the detailing, sampling and sales force. Marketing spend on digital channels (including tools) is increasing while sales force is contracting. Digital channels are growing in usage and increasingly influence physicians as well as patients. The industry is moving rapidly towards a multi-channel, multi-touchpoint relationship with...