Retail Archive

Kvantum Team
Retailer Marketing, Shopper MarketingRetailer Marketing, Shopper Marketing
A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed to understand the impact effectiveness of...
Kvantum Team
New Product Introduction
A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in seasonal marketing & launch specific marketing campaigns. Brand started to witness...
Kvantum Team
Retail Sales and Digital Channels this Holiday Season
In earlier days, only some of us had high-speed Internet access at home and online holiday shopping was done on the sly during work hours. Thanksgiving weekend was when online holiday shopping began in earnest. A decade later, we’re streaming television at home, talking our favorite brands on social media and constantly connected to...
Kvantum Team
Growing of IOT and its effects
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life. Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications. Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications. Manufacturers have also...
Kvantum Team
Programmatic Advertising
The National Retail Federation (NRF) defines the online holiday season as sales generated during the months of November and December. These two months can account for more revenue than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter and St. Patrick’s Day combined for many online retailers. Holiday ecommerce sales are important for many online...
Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Kvantum Team
Social Media
SAN FRANCISCO – Kvantum (www.Kvantuminc.com), a data science driven marketing performance and attribution company, today announced the appointment of Jamil Ghani to its board of advisors. Mr. Ghani currently serves as vice president, enterprise strategy at Target Corporation, the upscale discount retailer. He is responsible for defining and accelerating the strategic direction for the...
Shilpi Sharma
Time consumers spend on a Web sites build stronger relationship between brands and consumers especially on Holiday Season’s like Black Friday, Cyber Monday and Thanksgiving day. Retailers are also taking next step towards technology or being more digitized to provide better service to customers. As article by media post Time Spent On Retail Sites...