Mobile Archive

Kvantum Team
Retail Sales and Digital Channels this Holiday Season
In earlier days, only some of us had high-speed Internet access at home and online holiday shopping was done on the sly during work hours. Thanksgiving weekend was when online holiday shopping began in earnest. A decade later, we’re streaming television at home, talking our favorite brands on social media and constantly connected to...
Kvantum Team
Mobile Adblocking
Mobile adblocking has got a lot of attention among agencies, media buyers and other ad-world professionals. Mobile Ad Blocking Is Present and Effective Before Apple Updated it. Mobile Ad Blocking Hurts Publishers–Especially Independents. For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...