Mobile Video Archive

Kvantum Team
Mobile Adblocking
Mobile adblocking has got a lot of attention among agencies, media buyers and other ad-world professionals. Mobile Ad Blocking Is Present and Effective Before Apple Updated it. Mobile Ad Blocking Hurts Publishers–Especially Independents. For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...