Marketing Attribution Archive

Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview ( has chosen Kvantum ( one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...

Smart computing is backbone of marketing attribution product

Smart Data & Computing Series, Vol 1
Shilpi Sharma
Smart Data & Computing
To support real time analytics, we have developed a smart computing platform to run highly complex algorithms at massive scale. Very large volumes of data being generated rapidly: E.g. retail client generates up to 1.5TB data per day which needs analytics and insight generation Highly complex nature of attribution problem: Machine learning, unstructured text...
Harpreet Singh
Agile Marketing
We are building a most innovative real-time attribution platform that enables a marketer support agile marketing. Marketing attribution is a problem that many companies are trying to solve in many different ways. Our vision is to directly work with brands and helping them understand their marketing channels, campaigns, consumers, products, and competition in real-time....