Machine Learning Archive

Kvantum Team
Kvantum has developed a cutting edge marketing science platform based on advanced econometrics, big data and machine learning techniques that enable sophisticated real-time marketing mix and attribution analysis. Kvantum CEO & Co-founder, Shilpi Sharma, talks about how their deep passion for empowering marketers with a more elegant decision making solution supported by sophisticated enterprise-level...
Kvantum Team
Growing of IOT and its effects
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life. Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications. Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications. Manufacturers have also...
Harpreet Singh
Digital Marketing Attribution
We understand that starting an attribution project might seem a daunting task for organizations. To take the pain & complexity away from the onboarding process, we have built our platform in such a way that we can incrementally add any data set. The typical implementation and roll out times can vary from 2 –...