Digital Marketing Archive

Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Kvantum Team
Programmatic Advertising
The National Retail Federation (NRF) defines the online holiday season as sales generated during the months of November and December. These two months can account for more revenue than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter and St. Patrick’s Day combined for many online retailers. Holiday ecommerce sales are important for many online...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...

Digital Marketing Attribution in the world of Pharma

Digital Marketing Attribution Series, Vol 1
Harpreet Singh
Digital Marketing Attribution
Current salesforce effectiveness and marketing analytics often focus on the detailing, sampling and sales force. Marketing spend on digital channels (including tools) is increasing while sales force is contracting. Digital channels are growing in usage and increasingly influence physicians as well as patients. The industry is moving rapidly towards a multi-channel, multi-touchpoint relationship with...
Shilpi Sharma
Digital Marketing Attribution
We believe that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. Brands would leverage attribution to drive personalization. Measuring value of content (via attribution) and designing modular websites for micro segments in real-time manner. Digital attribution is moving away from an analytics provider to being...