Digital Attribution Archive

Kvantum Team
CPG TV Attribution Cross Channel
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share of the TV advertising pie. Last...
Kvantum Team
Retailer Marketing, Test & Learn
In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating on how a brand or category portfolio should be...
Kvantum Team
Kvantum has developed a cutting edge marketing science platform based on advanced econometrics, big data and machine learning techniques that enable sophisticated real-time marketing mix and attribution analysis. Kvantum CEO & Co-founder, Shilpi Sharma, talks about how their deep passion for empowering marketers with a more elegant decision making solution supported by sophisticated enterprise-level...
Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...
Harpreet Singh
Digital Marketing Attribution
We understand that starting an attribution project might seem a daunting task for organizations. To take the pain & complexity away from the onboarding process, we have built our platform in such a way that we can incrementally add any data set. The typical implementation and roll out times can vary from 2 –...
Shilpi Sharma
Digital Marketing Attribution
We provide business dashboards for ongoing campaigns. These dashboards are available on-demand, and are refreshed in real time through an automated workflow. In addition, we provide tools for analysts to provide addition contextual detail to the outcomes provided by the product’s attribution algorithms and models. Attribution outcomes provide both top down channel driven insights...