Cross-channel Archive

Kvantum Team
CPG TV Attribution Cross Channel
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share of the TV advertising pie. Last...
Kvantum Team
Retailer Marketing, Test & Learn
In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating on how a brand or category portfolio should be...
Kvantum Team
Marketing Mix Modeling
A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand turned to Kvantum for its marketing mix modeling & digital...
Kvantum Team
Retailer Marketing, Shopper MarketingRetailer Marketing, Shopper Marketing
A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed to understand the impact effectiveness of...
Kvantum Team
New Product Introduction
A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in seasonal marketing & launch specific marketing campaigns. Brand started to witness...
Shilpi Sharma
Agile Marketing
OVERVIEW A leading online platform that lets people borrow cash and put up luxury watches, art and other fine goods as collateral, with $50+ million of lending in United States & UK, wanted to optimize its media budget to achieve business goals. CHALLENGE The Client partnered with Kvantum to measure the impact of its...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...
Shilpi Sharma
728x90_2
Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...
Shilpi Sharma
Agile Marketing
We provide full service solutions through our trained agency and analytics partners. We enable development of attribution models specific to a particular geography, location, product line and customer segment. In traditional attribution models, the focus has been on structured data feeds. We can use any kind of structured or unstructured data including FB posts,...