Analytics Archive

Kvantum Team
Social Media
SAN FRANCISCO – Kvantum, a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods, retail, food and beverage,...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...