Digital Marketing Attribution in the world of Pharma

Digital Marketing Attribution Series, Vol 1
Harpreet Singh
Digital Marketing Attribution
Current salesforce effectiveness and marketing analytics often focus on the detailing, sampling and sales force. Marketing spend on digital channels (including tools) is increasing while sales force is contracting. Digital channels are growing in usage and increasingly influence physicians as well as patients. The industry is moving rapidly towards a multi-channel, multi-touchpoint relationship with...
Harpreet Singh
Digital Marketing Attribution
We understand that starting an attribution project might seem a daunting task for organizations. To take the pain & complexity away from the onboarding process, we have built our platform in such a way that we can incrementally add any data set. The typical implementation and roll out times can vary from 2 –...
Shilpi Sharma
Digital Marketing Attribution
We provide business dashboards for ongoing campaigns. These dashboards are available on-demand, and are refreshed in real time through an automated workflow. In addition, we provide tools for analysts to provide addition contextual detail to the outcomes provided by the product’s attribution algorithms and models. Attribution outcomes provide both top down channel driven insights...
Harpreet Singh
Agile Marketing
We are building a most innovative real-time attribution platform that enables a marketer support agile marketing. Marketing attribution is a problem that many companies are trying to solve in many different ways. Our vision is to directly work with brands and helping them understand their marketing channels, campaigns, consumers, products, and competition in real-time....
Shilpi Sharma
Agile Marketing
OVERVIEW A leading online platform that lets people borrow cash and put up luxury watches, art and other fine goods as collateral, with $50+ million of lending in United States & UK, wanted to optimize its media budget to achieve business goals. CHALLENGE The Client partnered with Kvantum to measure the impact of its...
Shilpi Sharma
Digital Marketing Attribution
Topics covered in this session include: Big data analytic & machine learning. Watch Video. Panelists: Rob Enderle (President and Principal, Enderle Group) Jeff Herbst (Vice President of Business Development, NVIDIA) Anders Ranum (Venture Partner, SAP Ventures) Savitha Srinivasan (Partner, IBMs Venture Capital Group) - See more at: http://on-demand-gtc.gputechconf.com/gtcnew/on-demand-gtc.php?topic=54#sthash.SBETKcjt.dpuf  
Kvantum Team
Agile Marketing
Kvantum showcased the technology behind its real-time marketing performance & attribution platform during Nvidia ECS event. Here is what Rob Enderle (Tech News World) had to say about Kvantum. Just one of the many cool companies at ECS: Kvantum. Companies spend millions on advertising, and most of the money they spend is largely wasted....
Shilpi Sharma
Digital Marketing Attribution
We believe that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. Brands would leverage attribution to drive personalization. Measuring value of content (via attribution) and designing modular websites for micro segments in real-time manner. Digital attribution is moving away from an analytics provider to being...