Kvantum Team
Programmatic Advertising
The National Retail Federation (NRF) defines the online holiday season as sales generated during the months of November and December. These two months can account for more revenue than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter and St. Patrick’s Day combined for many online retailers. Holiday ecommerce sales are important for many online...
Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Shilpi Sharma
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Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating people to live a better mobile life....
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...
Kvantum Team
Social Media
SAN FRANCISCO – Kvantum, a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods, retail, food and beverage,...