Kvantum Team
The craze of super bowl is all over. Each winter, millions of Americans gather around their televisions for Super Bowl Sunday. The Super Bowl is the championship game of the National Football League (NFL). To make commercials that are memorable, funny and clever, advertisers invest even more money. Super Bowl commercials have developed a...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...
Kvantum Team
Programmatic Advertising
Kvantum welcomes the opportunity to show you a demo of our real-time marketing performance & attribution platform. In past 18 months Kvantum have on-boarded more than 20+ brands with a total annual revenue of more than $100Bn. Our customers include the most forward-thinking brands including Kimberly-Clark, TNF, Target, Ross Stores & Macys. Over the past year, we...
Shilpi Sharma
Time consumers spend on a Web sites build stronger relationship between brands and consumers especially on Holiday Season’s like Black Friday, Cyber Monday and Thanksgiving day. Retailers are also taking next step towards technology or being more digitized to provide better service to customers. As article by media post Time Spent On Retail Sites...
Kvantum Team
The TV industry is playing catch up with digital marketing industry when it comes to ad-targeting at a consumer level in real-time manner. Marketers place ads not just on traditional demographic categories of age and gender, but also their geographical location, shopping habits and other bits of information logged as consumers that go over...

Smart computing is backbone of marketing attribution product

Smart Data & Computing Series, Vol 1
Shilpi Sharma
Smart Data & Computing
To support real time analytics, we have developed a smart computing platform to run highly complex algorithms at massive scale. Very large volumes of data being generated rapidly: E.g. retail client generates up to 1.5TB data per day which needs analytics and insight generation Highly complex nature of attribution problem: Machine learning, unstructured text...
Shilpi Sharma
Agile Marketing
We provide full service solutions through our trained agency and analytics partners. We enable development of attribution models specific to a particular geography, location, product line and customer segment. In traditional attribution models, the focus has been on structured data feeds. We can use any kind of structured or unstructured data including FB posts,...