Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...
Shilpi Sharma
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Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating people to live a better mobile life....
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...
Kvantum Team
Social Media
SAN FRANCISCO – Kvantum, a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods, retail, food and beverage,...
Kvantum Team
Agile Marketing
San Francisco, CA (PRWEB) February 23, 2015 Kvantum (http://www.KvantumInc.com), a data science driven, full-service marketing attribution company, has opened its headquarters in San Francisco located in the heart of the city’s financial district at 100 Pine Street. Based in the office are Chief Executive Officer and Co-Founder Harpreet Singh, Chief Operating Officer and Co-Founder...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...
Kvantum Team
Social Media
SAN FRANCISCO – Kvantum (www.Kvantuminc.com), a data science driven marketing performance and attribution company, today announced the appointment of Jamil Ghani to its board of advisors. Mr. Ghani currently serves as vice president, enterprise strategy at Target Corporation, the upscale discount retailer. He is responsible for defining and accelerating the strategic direction for the...
Kvantum Team
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San Francisco, CA – Kvantum (www.KvantumInc.com), a data science driven, full-service marketing attribution company, has opened its headquarters in San Francisco located in the heart of the city’s financial district at 100 Pine Street. Based in the office are Chief Executive Officer and Co-Founder Harpreet Singh, Chief Operating Officer and Co-Founder Shilpi Sharma, as well as business...