Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Kvantum Team
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Television has long been the leading medium when it comes to American video consumption, but the landscape is quickly changing. TV industry constantly evolves, let us look at the key trends that will shape TV advertising in 2016. The downfall of TV as an advertising medium has been greatly exaggerated, as this trend continued...
Shilpi Sharma
Agile Marketing
OVERVIEW A leading online platform that lets people borrow cash and put up luxury watches, art and other fine goods as collateral, with $50+ million of lending in United States & UK, wanted to optimize its media budget to achieve business goals. CHALLENGE The Client partnered with Kvantum to measure the impact of its...
Kvantum Team
Thank you Scott for putting together this complex landscape. Kvantum team is again excited to be a part of “Performance & Attribution” Stack  2016 by chiefmartec.com. Scott Brinker mentioned “As mind-boggling as it is, the marketing technology landscape grew even bigger. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide — almost twice as many...
Kvantum Team
Social Media Crisis Management
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was at its peak for...
Kvantum Team
Retail Sales and Digital Channels this Holiday Season
In earlier days, only some of us had high-speed Internet access at home and online holiday shopping was done on the sly during work hours. Thanksgiving weekend was when online holiday shopping began in earnest. A decade later, we’re streaming television at home, talking our favorite brands on social media and constantly connected to...
Kvantum Team
Growing of IOT and its effects
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life. Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications. Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications. Manufacturers have also...
Kvantum Team
Mobile Adblocking
Mobile adblocking has got a lot of attention among agencies, media buyers and other ad-world professionals. Mobile Ad Blocking Is Present and Effective Before Apple Updated it. Mobile Ad Blocking Hurts Publishers–Especially Independents. For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe...