A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand turned to Kvantum for its marketing mix modeling & digital channel deep dive capabilities to provide key insights to help them better plan the media and campaigns for next year.

In this case study you’ll learn:

  1. The specific questions the brand wanted to understand about its category and competition
  2. The channels that were driving the most profit and what specific tactics should be used to better allocate media spend for future campaigns
  3. The implications of the pricing change for the brand and Kvantum’s recommendations on how to improve performance

Tags: Private Label Brands, Competitive Pricing, Category Growth