New Product Introduction

Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness


Kvantum Team

A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in seasonal marketing & launch specific marketing campaigns. Brand started to witness increase in its existing brand sales from mid 2015 onwards. The brand needed an exhaustive analysis of its media spend by channel touch-points so they could understand the impact of other new products launches on sales of the existing product line.

Consumer Electronics Brand optimizes for the right media mix to drive higher brand awareness

  1. How marketing helps build the baseline for a new brand over a period of time?
  2. Retailer specific channel mix to optimize the media spend
  3. Forecast a sell-through sales numbers per product for every distribution partner

“Kvantum was able to bring understanding of consumer electronics industry and stitch together business specific models. We were able to not only reduce marketing waste (~40%) but maximize the ROI

“Vice President, North America Marketing”

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Tags: Product Launch Campaign, Channel mix, Retailer mix, Distribution, Brand awareness

 

Kvantum Team
Kvantum Team

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