Kvantum showcased the technology behind its real-time marketing performance & attribution platform during Nvidia ECS event. Here is what Rob Enderle (Tech News World) had to say about Kvantum.
Just one of the many cool companies at ECS: Kvantum. Companies spend millions on advertising, and most of the money they spend is largely wasted. Services like Google and Facebook have benefited because advertisers couldn't determine where the value was. Kvantum could shift large amounts of revenue to where it could do more good -- possibly away from Google and Facebook. Read More.