Social Media Archive

Kvantum Team
Social Media Crisis Management
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was at its peak for...
Kvantum Team
CPG TV Attribution Cross Channel
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share of the TV advertising pie. Last...
Kvantum Team
Creative Analysis Test & Learn
Feminine hygiene category has historically battled the “taboo” nature of talking about menstrual flows when marketing to their consumers. In 2015 this started to change for one leading Brand as they rebranded to help their consumers take back ownership of the topic. They began investing more in digital content on social media and Youtube....
Kvantum Team
Social Media Crisis Management
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was at its peak for...
Kvantum Team
The craze of super bowl is all over. Each winter, millions of Americans gather around their televisions for Super Bowl Sunday. The Super Bowl is the championship game of the National Football League (NFL). To make commercials that are memorable, funny and clever, advertisers invest even more money. Super Bowl commercials have developed a...