Digital Media Archive

Kvantum Team
CPG TV Attribution Cross Channel
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share of the TV advertising pie. Last...
Kvantum Team
Retailer Marketing, Shopper MarketingRetailer Marketing, Shopper Marketing
A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed to understand the impact effectiveness of...
Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...