Digital Marketing Attibution Archive

Kvantum Team
Retailer Marketing, Test & Learn
In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating on how a brand or category portfolio should be...
Kvantum Team
Marketing Mix Modeling
A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand turned to Kvantum for its marketing mix modeling & digital...
Kvantum Team
New Product Introduction
A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in seasonal marketing & launch specific marketing campaigns. Brand started to witness...
Kvantum Team
Kvantum has developed a cutting edge marketing science platform based on advanced econometrics, big data and machine learning techniques that enable sophisticated real-time marketing mix and attribution analysis. Kvantum CEO & Co-founder, Shilpi Sharma, talks about how their deep passion for empowering marketers with a more elegant decision making solution supported by sophisticated enterprise-level...
Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Kvantum Team
Thank you Scott for putting together this complex landscape. Kvantum team is again excited to be a part of “Performance & Attribution” Stack  2016 by chiefmartec.com. Scott Brinker mentioned “As mind-boggling as it is, the marketing technology landscape grew even bigger. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide — almost twice as many...
Shilpi Sharma
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Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating people to live a better mobile life....
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...