Digital Marketing Attibution Archive

Kvantum Team
Kvantum Selected as Top 25 Most Promising Digital Marketing Solution Provider 2016 by CIOReview
CIOReview (www.cioreview.com) has chosen Kvantum (www.kvantuminc.com) one of the leaders in developing solutions for marketing performance measurement & ROI optimization enabling clients in rapid monitoring of marketing ROI, as Top 25 Most Promising Digital Marketing Solution Providers 2016. Kvantum has been continuously delivering top-notch technology-driven solutions. In the past 3 years, kvantum has on-boarded...
Shilpi Sharma
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Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating people to live a better mobile life....
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...

Digital Marketing Attribution in the world of Pharma

Digital Marketing Attribution Series, Vol 1
Harpreet Singh
Digital Marketing Attribution
Current salesforce effectiveness and marketing analytics often focus on the detailing, sampling and sales force. Marketing spend on digital channels (including tools) is increasing while sales force is contracting. Digital channels are growing in usage and increasingly influence physicians as well as patients. The industry is moving rapidly towards a multi-channel, multi-touchpoint relationship with...
Harpreet Singh
Digital Marketing Attribution
We understand that starting an attribution project might seem a daunting task for organizations. To take the pain & complexity away from the onboarding process, we have built our platform in such a way that we can incrementally add any data set. The typical implementation and roll out times can vary from 2 –...
Shilpi Sharma
Digital Marketing Attribution
We provide business dashboards for ongoing campaigns. These dashboards are available on-demand, and are refreshed in real time through an automated workflow. In addition, we provide tools for analysts to provide addition contextual detail to the outcomes provided by the product’s attribution algorithms and models. Attribution outcomes provide both top down channel driven insights...
Harpreet Singh
Agile Marketing
We are building a most innovative real-time attribution platform that enables a marketer support agile marketing. Marketing attribution is a problem that many companies are trying to solve in many different ways. Our vision is to directly work with brands and helping them understand their marketing channels, campaigns, consumers, products, and competition in real-time....
Shilpi Sharma
Digital Marketing Attribution
We believe that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. Brands would leverage attribution to drive personalization. Measuring value of content (via attribution) and designing modular websites for micro segments in real-time manner. Digital attribution is moving away from an analytics provider to being...