Agile Marketing Archive

Kvantum Team
Marketing Mix Modeling
A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand turned to Kvantum for its marketing mix modeling & digital...
Kvantum Team
Kvantum has developed a cutting edge marketing science platform based on advanced econometrics, big data and machine learning techniques that enable sophisticated real-time marketing mix and attribution analysis. Kvantum CEO & Co-founder, Shilpi Sharma, talks about how their deep passion for empowering marketers with a more elegant decision making solution supported by sophisticated enterprise-level...
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...
Shilpi Sharma
Agile Marketing
We provide full service solutions through our trained agency and analytics partners. We enable development of attribution models specific to a particular geography, location, product line and customer segment. In traditional attribution models, the focus has been on structured data feeds. We can use any kind of structured or unstructured data including FB posts,...
Harpreet Singh
Agile Marketing
We are building a most innovative real-time attribution platform that enables a marketer support agile marketing. Marketing attribution is a problem that many companies are trying to solve in many different ways. Our vision is to directly work with brands and helping them understand their marketing channels, campaigns, consumers, products, and competition in real-time....