Advertising Archive

Kvantum Team
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Television has long been the leading medium when it comes to American video consumption, but the landscape is quickly changing. TV industry constantly evolves, let us look at the key trends that will shape TV advertising in 2016. The downfall of TV as an advertising medium has been greatly exaggerated, as this trend continued...
Kvantum Team
Programmatic Advertising
The National Retail Federation (NRF) defines the online holiday season as sales generated during the months of November and December. These two months can account for more revenue than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter and St. Patrick’s Day combined for many online retailers. Holiday ecommerce sales are important for many online...
Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...