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Kvantum Team
Kvantum Team

Kvantum Team
Advertising in India
E-commerce continues to remain the major sector driving ad spends on the mobile in 2015. Apart from e-commerce, mass consumer categories like FMCG, BFSI, telecom, etc. have also been steadily increasing mobile ad spends though it is much more strategic. $7 billion of venture funding has gone into Indian e-commerce and digital companies since...
Kvantum Team
Programmatic Advertising
Programmatic advertising is evolving. According to marketers, data management platforms (DMPs) are future of programmatic advertising. Private marketplaces (PMPs) are also increasing as agencies and advertisers see them as a means to an end in solving issues of brand safety, viewability and fraud across publishers’ inventory. In recent studies, it is found that Programmatic display would...
Kvantum Team
Growing of IOT and its effects
Let us look at some of the digital ad spending trending in various channels & sectors, this year. Digital advertising platforms’ growth rate continues to beat both broadcast TV and cable TV gains as posted by MediaPost, Digital Ads Top TV, Up 11% To Nearly $42 Billion. According to Washington, DC-based business advisory firm...

Digital Marketing Trends in 2015

How would Marketing Technology, Policy and Tools evolve in 2015.
Kvantum Team
Growing of IOT and its effects
2015 looks to be a busy year. Let us look at how marketing technology, policy, and tools will evolve in 2015. Mobile and tablet have become the dominating source of traffic for many internet brands in recent years. Article in IABUK talks about -What to look out for in 2015 in digital marketing. 2015...
Kvantum Team
Programmatic Advertising
Lets look at some of the trends/ predictions for 2015. As digital marketing industry is undergoing a transformation, article in josic.com Big Data Trends for 2015, talks about  data trends expected to drive marketing in 2015. Article in Tech Cruch, What 2015 Has In Store For Native Ads, TV And Email, predicts what marketers...