Author Description

Shilpi Sharma
Shilpi Sharma

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Shilpi Sharma
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Kvantum has been tapped by a panel of industry thought-leaders to showcase, How Kvantum can specifically help T-Mobile as part of the ad:tech San Francisco Startup Spotlight series. In 2013, T-Mobile re-launched its brand as the “Uncarrier,” changing traditional wireless practices, recognizing consumers’ growing needs and liberating people to live a better mobile life....
Shilpi Sharma
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Digital Hollywood conference was held on Apr 27th to Apr 30th 2015 at Marina del Rey, California. Leaders from various industries collaborated to discuss trends that are affecting advertising. Harpreet Singh, CEO of Kvantum, joined other leaders (listed below) to discuss strategies in Programmatic Buying, Targeting, Analytics and Contextual Media that lead to better...
Shilpi Sharma
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In Jan 2014, we anticipated that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. While we are almost towards the end of Q1 2015, we have been seeing a trend in last 6 months that is around agile marketing for TV. Brands are way more...
Shilpi Sharma
Time consumers spend on a Web sites build stronger relationship between brands and consumers especially on Holiday Season’s like Black Friday, Cyber Monday and Thanksgiving day. Retailers are also taking next step towards technology or being more digitized to provide better service to customers. As article by media post Time Spent On Retail Sites...

Smart computing is backbone of marketing attribution product

Smart Data & Computing Series, Vol 1
Shilpi Sharma
Smart Data & Computing
To support real time analytics, we have developed a smart computing platform to run highly complex algorithms at massive scale. Very large volumes of data being generated rapidly: E.g. retail client generates up to 1.5TB data per day which needs analytics and insight generation Highly complex nature of attribution problem: Machine learning, unstructured text...
Shilpi Sharma
Agile Marketing
We provide full service solutions through our trained agency and analytics partners. We enable development of attribution models specific to a particular geography, location, product line and customer segment. In traditional attribution models, the focus has been on structured data feeds. We can use any kind of structured or unstructured data including FB posts,...
Shilpi Sharma
Digital Marketing Attribution
We provide business dashboards for ongoing campaigns. These dashboards are available on-demand, and are refreshed in real time through an automated workflow. In addition, we provide tools for analysts to provide addition contextual detail to the outcomes provided by the product’s attribution algorithms and models. Attribution outcomes provide both top down channel driven insights...
Shilpi Sharma
Agile Marketing
OVERVIEW A leading online platform that lets people borrow cash and put up luxury watches, art and other fine goods as collateral, with $50+ million of lending in United States & UK, wanted to optimize its media budget to achieve business goals. CHALLENGE The Client partnered with Kvantum to measure the impact of its...
Shilpi Sharma
Digital Marketing Attribution
Topics covered in this session include: Big data analytic & machine learning. Watch Video. Panelists: Rob Enderle (President and Principal, Enderle Group) Jeff Herbst (Vice President of Business Development, NVIDIA) Anders Ranum (Venture Partner, SAP Ventures) Savitha Srinivasan (Partner, IBMs Venture Capital Group) - See more at: http://on-demand-gtc.gputechconf.com/gtcnew/on-demand-gtc.php?topic=54#sthash.SBETKcjt.dpuf