In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating on how a brand or category portfolio should be built on Amazon when it comes to merchandising & media.
In this case study you’ll learn:
- What drives the most returns from Amazon Media
- The impact from Amazon ads on in-store sales
- The investment guidelines the brand received in order to optimize Amazon spend
Tags: Amazon Media Group, Amazon Merchandising, Amazon Media, Cross-channel attribution