In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating on how a brand or category portfolio should be built on Amazon when it comes to merchandising & media.

In this case study you’ll learn:

  1. What drives the most returns from Amazon Media
  2. The impact from Amazon ads on in-store sales
  3. The investment guidelines the brand received in order to optimize Amazon spend

Tags: Amazon Media Group, Amazon Merchandising, Amazon Media, Cross-channel attribution